Silversphere

POWERING THE BUSINESS OF LIVING

Social Media for Senior Living: One Channel to Rule Them All

Posted by Kathryn Wyckoff

November 16, 2016 6:00:00 AM EST

How’s your social media coming? It’s not uncommon in the senior living industry to not have a social media strategy, though it is inexcusable. More than ever social media has become a necessary platform on which you need to market yourself on. While it would be easy to just create a bunch of profiles and post your marketing materials on, that’s not recommended. Social media requires a different type of selling, it’s mostly about being present and engaging… not sharing your services. 

So where do you start? Let’s take a look at social media platforms, discuss goals and what content works well for those in the senior living industry. 

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Topics: Senior Living, Social Networks

The Truth about Social Media & Senior Living

Posted by Adam Gomes

March 29, 2016 11:00:00 AM EDT

Potential residents and families can practically see the senior living community online before deciding on the perfect place for their loved one. The question for senior living professionals remains: Is your organization's Facebook strategy ahead of the Competition?

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Topics: Senior Living, Social Networks, Internet Marketing, Healthcare