Silversphere

POWERING THE BUSINESS OF LIVING

Building Brand Identity for Your Senior Living Community

Posted by Kathryn Wyckoff

April 1, 2017 7:00:00 AM EDT

 

What do people picture in their minds when they hear the name of your senior living community?

Do they imagine a clean, bright facility with active residents? Or do they think of a drab and dull place where folks just sit around? Maybe they struggle to come up with an image of your facility at all.

A strong brand identity is important for a senior living community to differentiate itself from all the older adult living options that exist. There are six pieces to brand identity that all need to be considered:

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Topics: Internet Marketing, Senior Living

How To Use Photos To Market Your Senior Living Community

Posted by Tighe O'Connor

March 2, 2017 12:03:55 PM EST

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YOUR PICTURES COULD BE WORTH 1,000 WORDS: We are in the middle of a birth of a visual culture.

This shift affects more than just the younger generation. Our culture is saturated with imagery, changing the way we consume information. Wired for visual stimulation, our brain engages better with images than words alone. It automatically picks up information from photos, and yet it is so easy to skim over a paragraph of words. Since pictures quickly communicate emotions and purpose, they make a fantastic marketing tool. 

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Topics: Internet Marketing, Photography

5 Marketing Tips for Your Senior Living Community in 2017

Posted by Kathryn Wyckoff

January 17, 2017 9:30:00 AM EST

 

It is a new year and the perfect time to get in gear with marketing for your senior living community. It is probably already a busy time for you as inquiries often ramp up after the holidays. While quality time with family is a great thing, it brings to light where mom and dad need help. Thus it means an influx of leads for you! So how can you make 2017 the best year yet for your community and keep those leads coming all year long?

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Topics: Senior Living, Internet Marketing

How to Use Social Media for Your Senior Living Community

Posted by Kathryn Wyckoff

September 1, 2016 9:00:00 AM EDT

Social media has quickly become a necessity for any business. While it may not be something immediately thought of as being beneficial for senior living communities, it is a great way to subtly market who you are and what you offer. Learning how to leverage social media platforms like Facebook, Twitter and Linkedin can put you in front of potential residents, adult children and delight your current residents.

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Topics: Senior Living, Internet Marketing

National Healthcare Decisions Day

Posted by Adam Gomes

April 16, 2016 9:00:00 AM EDT

Only 29% of Americans have a living will or their end-of-life preferences in place. As shocking as that number is, even the most conscientious planners tend to postpone the potentially awkward conversations and difficult decisions that can precede writing a living will. Hopefully, National Healthcare Decisions Day on April 16th will help change all that. The goal of NHDD is to “inspire, educate and empower the public & providers about the importance of advance care planning.”

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Topics: Senior Living, Customer Success and Support, Assisted Living, Aging, Healthcare, Internet Marketing

Silversphere’s Inbound Marketing Focus: Internet Marketing

Posted by Adam Gomes

April 4, 2016 8:00:00 AM EDT

How effective is your Internet Marketing strategy? Five must-have tools to grow your audience & obtain ROI for your organization.

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Topics: Senior Living, Technology, Internet Marketing, Caregiving

The Truth about Social Media & Senior Living

Posted by Adam Gomes

March 29, 2016 11:00:00 AM EDT

Potential residents and families can practically see the senior living community online before deciding on the perfect place for their loved one. The question for senior living professionals remains: Is your organization's Facebook strategy ahead of the Competition?

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Topics: Senior Living, Social Networks, Healthcare, Internet Marketing

SILVERSPHERE INTRODUCES CUTTING-EDGE INTERNET MARKETING APPROACH TO MAXIMIZE ONLINE PRESENCE FOR SENIOR LIVING  COMMUNITIES

Posted by Adam Gomes

February 22, 2016 12:01:58 PM EST

Senior living technology giant looks to help clients convert potential prospects into loyal brand promoters using integrated internet marketing strategies and creative approaches.

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Topics: Senior Living, Internet Marketing, Networking, Press Release, Healthcare

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At Silversphere, it is important to us that we not only provide reliable and proactive technology and marketing services, but that we also provide industry knowledge that assists you in running a better business and providing better care.

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