5 Ways Email Automation Improves Your Senior Living Marketing

Posted by Kaleb Scharmahorn

October 1, 2017 7:00:00 AM EDT


As a business owner, I sometimes wish I could plant a “Qualified Lead Tree” behind my office so that when I need a good, qualified business lead I could easily go and pick the best one. It would save my sales team and I a lot of time, money, and headache following up with unqualified or cold leads.

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Silvershere Goes Purple To Raise Alzheimer's Awareness

Posted by Kathryn Wyckoff

June 23, 2017 7:00:00 AM EDT


Senior living technology and Internet Marketing provider, Silversphere, raised Alzheimer’s Awareness by decorating their offices in purple in conjunction with the Volusia County chapter of the Alzheimer’s Association.

Silversphere is heavily involved with the cause to end Alzheimer's disease by participating in the yearly Walk To End Alzheimer's event and donations from the sale of their purple pendants to senior living providers.

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Topics: Alzheimer's & Dementia

Nutrition Tips for Senior Living Facilities

Posted by Kathryn Wyckoff

June 1, 2017 7:00:00 AM EDT

Silversphere’s Internet Marketing team works with senior living companies who recognize how important food is to their residents. For folks living in retirement communities, eating a meal not only refuels their bodies but refuels their soul through interacting with friends and family. 

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Topics: Healthy Aging, Nutrition

Helping Hands: How to Get Volunteers for Your Senior Living Community

Posted by Kathryn Wyckoff

May 15, 2017 7:00:00 AM EDT


"Americans are the most giving people on earth," a British friend recently told me. "No other country places such an emphasis on volunteering and giving back." Naturally, I was inclined to agree. Statistically, my British friend's observation rings true.

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Topics: Senior Living, Volunteering

How to Pick a Senior Living Community for Your Parent

Posted by Kathryn Wyckoff

May 4, 2017 3:57:16 PM EDT


Choosing a senior living community for your parent is a daunting task. There are many factors to consider when making that decision including location, price and most importantly – quality of care. It is not a choice you should take lightly, regardless if your parent needs a little or much help. However, how do you know that the facility you visit will provide your parent quality care? Let's look at some telltale signs of a wonderful senior living community.

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Topics: Senior Living, Aging

4 Ways you can prevent negativity in Your Community

Posted by Kaleb Scharmahorn

April 15, 2017 2:48:00 PM EDT

In our eBook on employee retention in Senior Living, Silversphere explains how employee turnover impacts your business through loss of knowledge and the financial encumbrance of replacing employees.  Employers may not recognize an ongoing reality: Negativity in the workplace affects your employee turnover rates.  Positive people cannot thrive happily in a negative workplace...

Here are 4 ways to prevent negativity in your work environment:

1.  Facilitate Positivity in the Workplace

A workplace environment characterized by toxic emotional negativity will draw and retain toxic, negative people. Over time, negativity will inevitably drive away your most enthusiastic, optimistic, and capable people. On the other end of the spectrum, a workplace environment characterized by encouragement and positive feedback will drive away the negativity. Coworkers should focus on the positive impact they have on each other and be rewarded for keeping the dynamic constructive and successful. It is as simple as ignoring negative comments and walking away from someone who insists on complaining, and giving praise and attention to a staff member who is exhibiting positive behavior.

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Topics: employee, Senior Living, Assisted Living, Management, operators, Independent living

Building Brand Identity for Your Senior Living Community

Posted by Kathryn Wyckoff

April 1, 2017 7:00:00 AM EDT


What do people picture in their minds when they hear the name of your senior living community?

Do they imagine a clean, bright facility with active residents? Or do they think of a drab and dull place where folks just sit around? Maybe they struggle to come up with an image of your facility at all.

A strong brand identity is important for a senior living community to differentiate itself from all the older adult living options that exist. There are six pieces to brand identity that all need to be considered:

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Topics: Senior Living, Internet Marketing

SIlversphere's Philosophy on Acceptable Failure Rates

Posted by Mike Boone

March 16, 2017 2:43:16 PM EDT

This month we catch up with our Director of Manufacturing, Mike Boone. Mike oversees the physical development of our technologies and products here at Silversphere. All of our technologies are manufactured here at our location in Daytona Beach. This month he talks about something no company likes to talk about: acceptable failure rates.

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Topics: product, Manufacturing

How To Use Photos To Market Your Senior Living Community

Posted by Tighe O'Connor

March 2, 2017 12:03:55 PM EST


YOUR PICTURES COULD BE WORTH 1,000 WORDS: We are in the middle of a birth of a visual culture.

This shift affects more than just the younger generation. Our culture is saturated with imagery, changing the way we consume information. Wired for visual stimulation, our brain engages better with images than words alone. It automatically picks up information from photos, and yet it is so easy to skim over a paragraph of words. Since pictures quickly communicate emotions and purpose, they make a fantastic marketing tool. 

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Topics: Internet Marketing, Photography

Social Interactions for Seniors: Understanding the Benefits

Posted by Kaleb Scharmahorn

February 23, 2017 5:00:00 PM EST

As increasing amounts of research suggest, social interactions are healthful for seniors in a myriad of ways. For this reason, it's not surprising that many senior care communities, community centers, and families are working to increase the social opportunities for seniors in their care or community. Simply by ramping up the number of social encounters that seniors experience, you can enhance their lives and enrich their senior years.


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Topics: Senior Living, Assisted Living, Technology, Emergency Call System, Silversphere, Social Interaction

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