Potential residents and families can practically see the senior living community online before deciding on the perfect place for their loved one. The question for senior living professionals remains: Is your organization’s Facebook strategy ahead of the Competition?

The Rise of Facebook 

Facebook initially launched as a colllege-level communication network and eventually shifted their vision to not only accomodate a larger audience, but to assist businesses. In short, Facebook gave businesses an extra added marketing tool to grow their audience. Consumers have an opportunity to speak greatly about your services they received and businesses are given a microphone to promote their services in a more socialable fashion. The target audience of the social network shifted from just college students to eventually the entire 18-35-age bracket. And year after year the network is gradually getting older.

Facebook and Senior Living

More often than not, the adult child and potential residents are shopping online and on social media before even stepping foot in the community. Your community Facebook page has to provide all the information that makes the community the perfect place to call home, backed with compelling original content. Does your community offer Memory Care? Skilled nursing? Fine dining? Posts should be tailored to your community’s specialties.

A Facebook business page is comparable to a checks and balances list to help administrators ensure they are delivering top quality of care before posting original content to the page. At the same time potential residents and the adult child can see the community before deciding on the perfect place. Remember; past, current or potential residents have the ability to write positive or negative reviews based on their experience and will be visible to all page visitors. So let’s review: Is your community’s Facebook game ahead of the Competition?


Other social networks to make note of…


Currently, Facebook is the most popular social media outlet followed by Twitter at 2nd and LinkedIn at 3rd. Twitter is best known for its 140 character limit which helps professionals make points faster and clearer. However, this might change as Twitter might be taking a page out of Facebook’s book potentially expanding the character limit to 10,000. Senior Living professionals can benefit from using Twitter when they attend nation healthcare or senior living conferences, where they can spread the knowledge to followers with quick tips, images and more. 


On the other hand, LinkedIn allows administrators and staff members to strengthen their employer’s online brand and unite under the most popular and professional business-networking site. As an employee of a community or organization, be sure to connect your personal profiles to the respective business LinkedIn.


There is much more ground to cover when it comes to social media marketing for senior living communities. There are also several different methods and approaches we can discuss to take your digital marketing strategy to the next level! Contact Kaleb Scharmahorn, Silversphere’s Director of Marketing, to schedule a meeting or ask any questions you may have:



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