Silversphere

POWERING THE BUSINESS OF LIVING

Kathryn Wyckoff

Recent Posts

All About Silversphere's Infinity Program

Posted by Kathryn Wyckoff

November 20, 2017 7:00:00 AM EST

 Infinity - That is what we call our “future-proof” assurance program. It is designed, of course, to make your life easier. However, it is more than just an assurance program. If I may, I would like to bend your ear a moment to talk about what it is and why I think it is pretty great.

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Topics: Infinity

Silvershere Goes Purple To Raise Alzheimer's Awareness

Posted by Kathryn Wyckoff

June 23, 2017 7:00:00 AM EDT

 

Senior living technology and Internet Marketing provider, Silversphere, raised Alzheimer’s Awareness by decorating their offices in purple in conjunction with the Volusia County chapter of the Alzheimer’s Association.

Silversphere is heavily involved with the cause to end Alzheimer's disease by participating in the yearly Walk To End Alzheimer's event and donations from the sale of their purple pendants to senior living providers.

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Topics: Alzheimer's & Dementia

Nutrition Tips for Senior Living Facilities

Posted by Kathryn Wyckoff

June 1, 2017 7:00:00 AM EDT

Silversphere’s Internet Marketing team works with senior living companies who recognize how important food is to their residents. For folks living in retirement communities, eating a meal not only refuels their bodies but refuels their soul through interacting with friends and family. 

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Topics: Healthy Aging, Nutrition

Helping Hands: How to Get Volunteers for Your Senior Living Community

Posted by Kathryn Wyckoff

May 15, 2017 7:00:00 AM EDT

 

"Americans are the most giving people on earth," a British friend recently told me. "No other country places such an emphasis on volunteering and giving back." Naturally, I was inclined to agree. Statistically, my British friend's observation rings true.

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Topics: Volunteering, Senior Living

How to Pick a Senior Living Community for Your Parent

Posted by Kathryn Wyckoff

May 4, 2017 3:57:16 PM EDT

 

Choosing a senior living community for your parent is a daunting task. There are many factors to consider when making that decision including location, price and most importantly – quality of care. It is not a choice you should take lightly, regardless if your parent needs a little or much help. However, how do you know that the facility you visit will provide your parent quality care? Let's look at some telltale signs of a wonderful senior living community.

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Topics: Aging, Senior Living

Building Brand Identity for Your Senior Living Community

Posted by Kathryn Wyckoff

April 1, 2017 7:00:00 AM EDT

 

What do people picture in their minds when they hear the name of your senior living community?

Do they imagine a clean, bright facility with active residents? Or do they think of a drab and dull place where folks just sit around? Maybe they struggle to come up with an image of your facility at all.

A strong brand identity is important for a senior living community to differentiate itself from all the older adult living options that exist. There are six pieces to brand identity that all need to be considered:

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Topics: Internet Marketing, Senior Living

5 Marketing Tips for Your Senior Living Community in 2017

Posted by Kathryn Wyckoff

January 17, 2017 9:30:00 AM EST

 

It is a new year and the perfect time to get in gear with marketing for your senior living community. It is probably already a busy time for you as inquiries often ramp up after the holidays. While quality time with family is a great thing, it brings to light where mom and dad need help. Thus it means an influx of leads for you! So how can you make 2017 the best year yet for your community and keep those leads coming all year long?

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Topics: Senior Living, Internet Marketing

3 Reasons Why Emergency Call System Reporting Matters for Senior Living

Posted by Kathryn Wyckoff

January 1, 2017 6:00:00 AM EST

 

If you are using an emergency call system or nursing call system, like Silversphere’s technology solutions, you know just how much data you create on a monthly, weekly or even daily basis. While this can fluctuate based on how you are using the technology and size of your senior living facility, chances are – it is still a lot of data. So how is this information beneficial to your organization? Let’s look at how you can benefit by leveraging trends and insights.

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Topics: Technology, STRATOS

Tasty & Delicious: Senior Living Dining Tips to Attract Residents

Posted by Kathryn Wyckoff

December 9, 2016 1:17:43 PM EST

 

Think back to your school years, take it to high school or even further. In our pre-adult minds what was one of the top things we judged our educational institution on harshest? Surely it wasn’t how the education was superior and could lend itself to improving our adult life (you know the mature way of thinking). Nay, it was what they served in the cafeteria. Was it pizza roll day? Count me in! Meatloaf? Not so much.

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Topics: Senior Health

Social Media for Senior Living: One Channel to Rule Them All

Posted by Kathryn Wyckoff

November 16, 2016 6:00:00 AM EST

How’s your social media coming? It’s not uncommon in the senior living industry to not have a social media strategy, though it is inexcusable. More than ever social media has become a necessary platform on which you need to market yourself on. While it would be easy to just create a bunch of profiles and post your marketing materials on, that’s not recommended. Social media requires a different type of selling, it’s mostly about being present and engaging… not sharing your services. 

So where do you start? Let’s take a look at social media platforms, discuss goals and what content works well for those in the senior living industry. 

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Topics: Social Networks, Senior Living

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At Silversphere, it is important to us that we not only provide reliable and proactive technology and marketing services, but that we also provide industry knowledge that assists you in running a better business and providing better care.

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