Having been a senior living operator for the past 20 years, I know that vendors have an impact on your business. But I really never realized how significant that relationship could be until this month.
Each month, Tel-Tron has a company lunch with all of our employees, including those who are not in the field with customers. It is a great opportunity to spend time with your colleagues and learn what is happening within the company. This month at our lunch, our CEO asked for a showing of hands on who had ever been asked to recommend a senior living community based on the fact that they worked at Tel-Tron. I was surprised at how many hands were raised – I think most operators would be. Our Technical Support, Finance, Admin, Sales, and Engineering – almost every operating department at Tel-Tron had someone who had been asked to recommend a community.
Being an operator, naturally I have been asked that question countless times, but I hadn’t given much thought to vendors being asked that. Having been an end-user of Tel-Tron’s products and services for many years, it had never occurred to me to utilize the company relationship to gain referrals.
Our interactions and visits across the country at the corporate level include Chief Officers, Clinicians, Procurement, Asset Managers, Accountants, Regional and Divisional Operations, and Property Management. At the community level, we interact daily with Maintenance, Executive Directors, Business Office Managers, Concierge, Nurses, Med-Techs, and Caregivers. Tel-Tron equipment is installed in over 1,000 communities across the country and Tel-Tron employees walk into several hundred communities per year.
By the end of the meeting, I realized that all of our employees here at Tel-Tron are in the senior housing business and have a great ability to impact day-to-day operations, including increasing prospects knowledge of your community, and yes, REFERRALS!
So the next time you’re hosting an event at your community, invite your Tel-Tron representative. If you have new information on products or services you are offering, don’t hesitate to share it with us. That way, we can truly be the partner we set out to be, helping you build a better business.