Senior living communities spend months trying to figure out how to attract new residents. Sales and marketing teams work trying to understand a residents’ needs and how they can offer solutions to those needs. Eventually, the new resident and their family decide that it is time to make the move into a senior living community, putting their trust in the community to take care of their loved one. After a considerable amount of effort by the sales team on the front end, they have successfully attracted a new resident, but what has the rest of the community done to prepare for this move in? It is vital that a senior living community put just as much effort into resident retention as they did in getting seniors into their community.