A few years ago we had an initiative around Tel-Tron to “Make it Easy.” It incorporated everything from posting all of our operations guides on our website for customers to easily access to improving manufacturing processes to maximize efficiency. One of the customer-oriented results was an online store, allowing communities and dealers to order over the internet. This meant they could order at their convenience and not have to send a fax, wait on hold over the telephone, only call during our business hours, etc.
As technology advances, thankfully so does accounting software. Our current software has an e-Business module that integrates the online store directly into the sales order module! When a customer places an order online all we have to do is approve or deny it and it becomes an order, automatically setting it up for same-day shipping. (For the curious…the only reason an order would be denied is if your account is inactive due to non-payment…fair enough, right?)