Silversphere

POWERING THE BUSINESS OF LIVING

The Aging & Changing Landscape of Senior Care

Posted by Kaleb Scharmahorn

February 3, 2017 5:00:00 PM EST

 
 

Editors Note: This article was originally posted in May 2014 and has been updated for accuracy and comprehensiveness.

The U.S. population is growing older, the Baby Boomer generation is aging at a increased rate, and the landscape of senior care is changing. This inevitable truth is forcing the entire senior living industry to begin thinking differently about tomorrow's seniors. At Silversphere, we recognize that we all have an important role to play in the changing landscape of senior care. We have an opportunity to reinvent, innovate, and make better ways of caring for seniors and communicating with famili es. Tomorrow's seniors have a longer life expectancy, a stronger desire to age-in-place, and a greater knowledge and reliance on technology. This aging and changing landscape is not our responsbility to manage, it is our opportunity to develop.
 

Be sure to take a look at the  infographic  below for a visual picture of just how much aging and changing is ahead.
 
Read More

Topics: Now You Know, Dignity, Senior Living, ALFA, Independence, Assisted Living, Independent living

5 Marketing Tips for Your Senior Living Community in 2017

Posted by Kathryn Wyckoff

January 17, 2017 9:30:00 AM EST

 

It is a new year and the perfect time to get in gear with marketing for your senior living community. It is probably already a busy time for you as inquiries often ramp up after the holidays. While quality time with family is a great thing, it brings to light where mom and dad need help. Thus it means an influx of leads for you! So how can you make 2017 the best year yet for your community and keep those leads coming all year long?

Read More

Topics: Senior Living, Marketing

Social Media for Senior Living: One Channel to Rule Them All

Posted by Kathryn Wyckoff

November 16, 2016 6:00:00 AM EST

How’s your social media coming? It’s not uncommon in the senior living industry to not have a social media strategy, though it is inexcusable. More than ever social media has become a necessary platform on which you need to market yourself on. While it would be easy to just create a bunch of profiles and post your marketing materials on, that’s not recommended. Social media requires a different type of selling, it’s mostly about being present and engaging… not sharing your services. 

So where do you start? Let’s take a look at social media platforms, discuss goals and what content works well for those in the senior living industry. 

Read More

Topics: Senior Living, Social Networks

How to Use Social Media for Your Senior Living Community

Posted by Kathryn Wyckoff

September 1, 2016 9:00:00 AM EDT

Social media has quickly become a necessity for any business. While it may not be something immediately thought of as being beneficial for senior living communities, it is a great way to subtly market who you are and what you offer. Learning how to leverage social media platforms like Facebook, Twitter and Linkedin can put you in front of potential residents, adult children and delight your current residents.

Read More

Topics: Senior Living, Social Media Strategy

Talking about Money Management with Your Elderly Loved Ones

Posted by Kathryn Wyckoff

August 20, 2016 11:00:00 AM EDT

After a lifetime of working 5 days a week, retirement is well-deserved. Retirement can often make your loved ones excited and anxious. It is an exciting time to spend with their family and grandchildren aiding in their growth, relaxing and picking up hobbies. For many though, their financial troubles can cause additional and unnecessary stress. As an adult you may be able to relieve some of this stress by having a conversation about money management with your loved ones. There are many ways that you can help alleviate the worry about dealing with technology and remembering to pay their bills on time so that they can enjoy their retirement peacefully.
Read More

Topics: Senior Living, Budgeting

Memory Loss and Senior Living

Posted by Adam Gomes

May 10, 2016 11:00:00 AM EDT

 

People forget things. And our older loved ones forget things. Sometimes it can be hard to spot the early signs of dementia or early onset of Alzheimer's. But knowing the signs and what to look for is critical in providing your residents with the appropriate level of care. Below we highlight some of the earliest. 

Read More

Topics: Senior Living, Aging, Dementia, Alzheimers, Memory Loss

National Healthcare Decisions Day

Posted by Adam Gomes

April 16, 2016 9:00:00 AM EDT

Only 29% of Americans have a living will or their end-of-life preferences in place. As shocking as that number is, even the most conscientious planners tend to postpone the potentially awkward conversations and difficult decisions that can precede writing a living will. Hopefully, National Healthcare Decisions Day on April 16th will help change all that. The goal of NHDD is to “inspire, educate and empower the public & providers about the importance of advance care planning.”

Read More

Topics: Now You Know, Senior Living, Customer Success and Support, Assisted Living, Senior Living Marketing, Aging, Healthcare

Silversphere’s Inbound Marketing Focus: Internet Marketing

Posted by Adam Gomes

April 4, 2016 8:00:00 AM EDT

How effective is your Internet Marketing strategy? Five must-have tools to grow your audience & obtain ROI for your organization.

Read More

Topics: Senior Living, Technology, Senior Living Marketing, Marketing, Internet Marketing, Online, Digital Marketing, Caregiving, Marketing Strategy, Digital Media

The Truth about Social Media & Senior Living

Posted by Adam Gomes

March 29, 2016 11:00:00 AM EDT

Potential residents and families can practically see the senior living community online before deciding on the perfect place for their loved one. The question for senior living professionals remains: Is your organization's Facebook strategy ahead of the Competition?

Read More

Topics: Senior Living Community, Senior Living, Social Networks, Senior Living Marketing, Marketing, Senior Living Sales, Social Media Strategy, Healthcare

SILVERSPHERE INTRODUCES CUTTING-EDGE INTERNET MARKETING APPROACH TO MAXIMIZE ONLINE PRESENCE FOR SENIOR LIVING  COMMUNITIES

Posted by Adam Gomes

February 22, 2016 12:01:58 PM EST

Senior living technology giant looks to help clients convert potential prospects into loyal brand promoters using integrated internet marketing strategies and creative approaches.

Read More

Topics: Senior Living, SEO, Lead Generation, Marketing, Internet Marketing, Online, Networking, Digital Marketing, Press Release, Healthcare, Content Marketing

We Are Here For You

At Silversphere, it is important to us that we not only provide reliable and proactive technology and marketing services, but that we also provide industry knowledge that assists you in running a better business and providing better care.

Be sure to sign up for email updates on the most current posts from Silversphere!

Subscribe to Email Updates

Posts by Topic

see all