What do people picture in their minds when they hear the name of your senior living community?
Do they imagine a clean, bright facility with active residents? Or do they think of a drab and dull place where folks just sit around? Maybe they struggle to come up with an image of your facility at all.
A strong brand identity is important for a senior living community to differentiate itself from all the older adult living options that exist. There are six pieces to brand identity that all need to be considered: