First, I want to introduce myself. My name is Kevin Manley. I’m Tel-Tron’s new Director of Marketing and SaaS (that’s Software-as-a-Service, not Sass). You may have seen the great press release I wrote about myself a few weeks ago. I’ve been at Tel-Tron for about 2 ½ months now and my primary observation so far about the E-Call (Emergency Call) industry is that this is some pretty dry stuff. The last time there was any levity in this business was “I’ve fallen and I can’t get up,” and that wasn’t even supposed to be funny. It was just bad acting.
Leading Age and ALFA
I was sent to help at our booth at the Leading Age Expo two weeks after I joined Tel-Tron, ready to talk about our products. As I walked around the Expo, I saw a lot of E-Call devices and booths showing absurdly happy stock-photography seniors. Ever notice that those same exact happy stock-photography seniors are on all of the senior living marketing materials? Maybe you have to be a marketer to notice that kind of thing. A few months later I attended ALFA (with a little more industry knowledge under my belt). I observed that one common topic that no one was talking about in the break-out sessions at Leading Age or ALFA was E-Call systems. Why? Because it’s boring. We don’t really want to talk about it either (except our engineers … they love this stuff).