Silversphere

POWERING THE BUSINESS OF LIVING

Kathryn Wyckoff

Recent Posts

Building Brand Identity for Your Senior Living Community

Posted by Kathryn Wyckoff

April 1, 2017 7:00:00 AM EDT

 

What do people picture in their minds when they hear the name of your senior living community?

Do they imagine a clean, bright facility with active residents? Or do they think of a drab and dull place where folks just sit around? Maybe they struggle to come up with an image of your facility at all.

A strong brand identity is important for a senior living community to differentiate itself from all the older adult living options that exist. There are six pieces to brand identity that all need to be considered:

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Topics: Senior Living Community, Marketing

5 Marketing Tips for Your Senior Living Community in 2017

Posted by Kathryn Wyckoff

January 17, 2017 9:30:00 AM EST

 

It is a new year and the perfect time to get in gear with marketing for your senior living community. It is probably already a busy time for you as inquiries often ramp up after the holidays. While quality time with family is a great thing, it brings to light where mom and dad need help. Thus it means an influx of leads for you! So how can you make 2017 the best year yet for your community and keep those leads coming all year long?

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Topics: Senior Living, Marketing

3 Reasons Why Emergency Call System Reporting Matters for Senior Living

Posted by Kathryn Wyckoff

January 1, 2017 6:00:00 AM EST

 

If you are using an emergency call system or nursing call system, like Silversphere’s technology solutions, you know just how much data you create on a monthly, weekly or even daily basis. While this can fluctuate based on how you are using the technology and size of your senior living facility, chances are – it is still a lot of data. So how is this information beneficial to your organization? Let’s look at how you can benefit by leveraging trends and insights.

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Topics: Technology, STRATOS

Tasty & Delicious: Senior Living Dining Tips to Attract Residents

Posted by Kathryn Wyckoff

December 9, 2016 1:17:43 PM EST

 

Think back to your school years, take it to high school or even further. In our pre-adult minds what was one of the top things we judged our educational institution on harshest? Surely it wasn’t how the education was superior and could lend itself to improving our adult life (you know the mature way of thinking). Nay, it was what they served in the cafeteria. Was it pizza roll day? Count me in! Meatloaf? Not so much.

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Topics: Senior Health

Social Media for Senior Living: One Channel to Rule Them All

Posted by Kathryn Wyckoff

November 16, 2016 6:00:00 AM EST

How’s your social media coming? It’s not uncommon in the senior living industry to not have a social media strategy, though it is inexcusable. More than ever social media has become a necessary platform on which you need to market yourself on. While it would be easy to just create a bunch of profiles and post your marketing materials on, that’s not recommended. Social media requires a different type of selling, it’s mostly about being present and engaging… not sharing your services. 

So where do you start? Let’s take a look at social media platforms, discuss goals and what content works well for those in the senior living industry. 

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Topics: Senior Living, Social Networks

How to Use Social Media for Your Senior Living Community

Posted by Kathryn Wyckoff

September 1, 2016 9:00:00 AM EDT

Social media has quickly become a necessity for any business. While it may not be something immediately thought of as being beneficial for senior living communities, it is a great way to subtly market who you are and what you offer. Learning how to leverage social media platforms like Facebook, Twitter and Linkedin can put you in front of potential residents, adult children and delight your current residents.

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Topics: Senior Living, Social Media Strategy

Talking about Money Management with Your Elderly Loved Ones

Posted by Kathryn Wyckoff

August 20, 2016 11:00:00 AM EDT

After a lifetime of working 5 days a week, retirement is well-deserved. Retirement can often make your loved ones excited and anxious. It is an exciting time to spend with their family and grandchildren aiding in their growth, relaxing and picking up hobbies. For many though, their financial troubles can cause additional and unnecessary stress. As an adult you may be able to relieve some of this stress by having a conversation about money management with your loved ones. There are many ways that you can help alleviate the worry about dealing with technology and remembering to pay their bills on time so that they can enjoy their retirement peacefully.
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Topics: Senior Living, Budgeting

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At Silversphere, it is important to us that we not only provide reliable and proactive technology and marketing services, but that we also provide industry knowledge that assists you in running a better business and providing better care.

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