How’s your social media coming? It’s not uncommon in the senior living industry to not have a social media strategy, though it is inexcusable. More than ever social media has become a necessary platform on which you need to market yourself on. While it would be easy to just create a bunch of profiles and post your marketing materials on, that’s not recommended. Social media requires a different type of selling, it’s mostly about being present and engaging… not sharing your services.
So where do you start? Let’s take a look at social media platforms, discuss goals and what content works well for those in the senior living industry.