Silversphere

POWERING THE BUSINESS OF LIVING

5 Marketing Tips for Your Senior Living Community in 2017

Posted by Kathryn Wyckoff

January 17, 2017 9:30:00 AM EST

 

It is a new year and the perfect time to get in gear with marketing for your senior living community. It is probably already a busy time for you as inquiries often ramp up after the holidays. While quality time with family is a great thing, it brings to light where mom and dad need help. Thus it means an influx of leads for you! So how can you make 2017 the best year yet for your community and keep those leads coming all year long?

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Topics: Senior Living, Marketing

3 Reasons Why Emergency Call System Reporting Matters for Senior Living

Posted by Kathryn Wyckoff

January 1, 2017 6:00:00 AM EST

 

If you are using an emergency call system or nursing call system, like Silversphere’s technology solutions, you know just how much data you create on a monthly, weekly or even daily basis. While this can fluctuate based on how you are using the technology and size of your senior living facility, chances are – it is still a lot of data. So how is this information beneficial to your organization? Let’s look at how you can benefit by leveraging trends and insights.

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Topics: Technology, STRATOS

Senior Technology: The Beauty of Evolutionary Changes and Turning Dials

Posted by Malcolm Graham

December 15, 2016 8:00:00 AM EST

 

This week we bring you a guest blogger! Meet Malcolm Graham, Senior Vice President of Operations at Silversphere. Malcolm will be taking over a technology series for us, discussing how to effectively navigate the pitfalls of changing and adopting new technology. 

Every successful manager that I have met is great at listening to the universe around them, identifying problems and controlling change while objectively evaluating the results of change. Sometimes we have to turn the dial back, and sometimes we get it right and get to tighten the control a bit more. The evolutionary change allows for us to evaluate the outcomes of the dials we change in controlled chunks while maintaining a relatively consistent operational environment. As leaders in senior technology and change management, we get the benefit of constant change without the inherent fear of making a wrong decision that we have to unwind in a wholesale manner.

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Topics: Senior Care Technology

Tasty & Delicious: Senior Living Dining Tips to Attract Residents

Posted by Kathryn Wyckoff

December 9, 2016 1:17:43 PM EST

 

Think back to your school years, take it to high school or even further. In our pre-adult minds what was one of the top things we judged our educational institution on harshest? Surely it wasn’t how the education was superior and could lend itself to improving our adult life (you know the mature way of thinking). Nay, it was what they served in the cafeteria. Was it pizza roll day? Count me in! Meatloaf? Not so much.

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Topics: Senior Health

Social Media for Senior Living: One Channel to Rule Them All

Posted by Kathryn Wyckoff

November 16, 2016 6:00:00 AM EST

How’s your social media coming? It’s not uncommon in the senior living industry to not have a social media strategy, though it is inexcusable. More than ever social media has become a necessary platform on which you need to market yourself on. While it would be easy to just create a bunch of profiles and post your marketing materials on, that’s not recommended. Social media requires a different type of selling, it’s mostly about being present and engaging… not sharing your services. 

So where do you start? Let’s take a look at social media platforms, discuss goals and what content works well for those in the senior living industry. 

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Topics: Senior Living, Social Networks

Social Interactions for Seniors: Understanding the Benefits

Posted by Kaleb Scharmahorn

October 19, 2016 1:43:00 PM EDT

As increasing amounts of research suggest, social interactions are healthful for seniors in a myriad of ways. For this reason, it's not surprising that many senior care communities , community centers, and families are working to increase the social opportunities for seniors in their care or community. Simply by ramping up the number of social encounters that seniors experience, you can enhance their lives and enrich their senior years.

 

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Topics: Senior Living Community, Assisted Living, Technology, emergency call system, Silversphere, Social Interaction

THE NEED FOR PREDICTIVE TECHNOLOGY

Posted by Damon Lamb

October 3, 2016 10:49:44 AM EDT

 

Let’s consider: What if Ellen Ripley, famously played by Sigourney Weaver in the 1979 sci-fi classic “Alien,” had looked at a database of previous sci-fi horror films, noted the obvious similarities and said, “Nope, we’re not going to investigate that creepy, derelict spaceship”? With her foresight, she could have prevented the whole messy episode and saved everyone a lot of heartache and slime. Admittedly, that would have made for a far less entertaining film, but that's not the point.

The point is that predicting the future saves lives is not only valid in science fiction.

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Topics: Technology

Technology Adoption: Avoiding the Pain of Change

Posted by Malcolm Graham

September 13, 2016 2:34:34 PM EDT

This week we bring you a guest blogger! Meet Malcolm Graham, Senior Vice President of Operations at Silversphere. Malcolm will be taking over a technology series for us, discussing how to effectively navigate the pitfalls of changing and adopting new technology. 

Change is happening all around us, relentlessly morphing the landscape of our industry. Technology and aging are at an incredible crossroads of that changing landscape, with opportunities for us to leverage innovations that are a part of that change. The only caveat is harnessing this whirling sea of technology and tools rather than having it set us sailing on fragmented journeys.

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Topics: Technology

How to Use Social Media for Your Senior Living Community

Posted by Kathryn Wyckoff

September 1, 2016 9:00:00 AM EDT

Social media has quickly become a necessity for any business. While it may not be something immediately thought of as being beneficial for senior living communities, it is a great way to subtly market who you are and what you offer. Learning how to leverage social media platforms like Facebook, Twitter and Linkedin can put you in front of potential residents, adult children and delight your current residents.

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Topics: Senior Living, Social Media Strategy

Talking about Money Management with Your Elderly Loved Ones

Posted by Kathryn Wyckoff

August 20, 2016 11:00:00 AM EDT

After a lifetime of working 5 days a week, retirement is well-deserved. Retirement can often make your loved ones excited and anxious. It is an exciting time to spend with their family and grandchildren aiding in their growth, relaxing and picking up hobbies. For many though, their financial troubles can cause additional and unnecessary stress. As an adult you may be able to relieve some of this stress by having a conversation about money management with your loved ones. There are many ways that you can help alleviate the worry about dealing with technology and remembering to pay their bills on time so that they can enjoy their retirement peacefully.
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Topics: Senior Living, Budgeting

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At Silversphere, it is important to us that we not only provide reliable and proactive technology and marketing services, but that we also provide industry knowledge that assists you in running a better business and providing better care.

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