How to Pick a Senior Living Community for Your Parent

Posted by Kathryn Wyckoff

May 4, 2017 3:57:16 PM EDT


Choosing a senior living community for your parent is a daunting task. There are many factors to consider when making that decision including location, price and most importantly – quality of care. It is not a choice you should take lightly, regardless if your parent needs a little or much help. However, how do you know that the facility you visit will provide your parent quality care? Let's look at some telltale signs of a wonderful senior living community.

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Topics: Senior Living Community, Aging

4 Ways you can prevent negativity in Your Community

Posted by Kaleb Scharmahorn

April 15, 2017 2:48:00 PM EDT

In our eBook on employee retention in Senior Living, Silversphere explains how employee turnover impacts your business through loss of knowledge and the financial encumbrance of replacing employees.  Employers may not recognize an ongoing reality: Negativity in the workplace affects your employee turnover rates.  Positive people cannot thrive happily in a negative workplace...

Here are 4 ways to prevent negativity in your work environment:

1.  Facilitate Positivity in the Workplace

A workplace environment characterized by toxic emotional negativity will draw and retain toxic, negative people. Over time, negativity will inevitably drive away your most enthusiastic, optimistic, and capable people. On the other end of the spectrum, a workplace environment characterized by encouragement and positive feedback will drive away the negativity. Coworkers should focus on the positive impact they have on each other and be rewarded for keeping the dynamic constructive and successful. It is as simple as ignoring negative comments and walking away from someone who insists on complaining, and giving praise and attention to a staff member who is exhibiting positive behavior.

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Topics: employee, Senior Living, Assisted Living, Management, operators, Independent living

Building Brand Identity for Your Senior Living Community

Posted by Kathryn Wyckoff

April 1, 2017 7:00:00 AM EDT


What do people picture in their minds when they hear the name of your senior living community?

Do they imagine a clean, bright facility with active residents? Or do they think of a drab and dull place where folks just sit around? Maybe they struggle to come up with an image of your facility at all.

A strong brand identity is important for a senior living community to differentiate itself from all the older adult living options that exist. There are six pieces to brand identity that all need to be considered:

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Topics: Senior Living Community, Marketing

SIlversphere's Philosophy on Acceptable Failure Rates

Posted by Mike Boone

March 16, 2017 2:43:16 PM EDT

This month we catch up with our Director of Manufacturing, Mike Boone. Mike oversees the physical development of our technologies and products here at Silversphere. All of our technologies are manufactured here at our location in Daytona Beach. This month he talks about something no company likes to talk about: acceptable failure rates.

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Topics: product, Manufacturing

How To Use Photos To Market Your Senior Living Community

Posted by Tighe O'Connor

March 2, 2017 12:03:55 PM EST


YOUR PICTURES COULD BE WORTH 1,000 WORDS: We are in the middle of a birth of a visual culture.

This shift affects more than just the younger generation. Our culture is saturated with imagery, changing the way we consume information. Wired for visual stimulation, our brain engages better with images than words alone. It automatically picks up information from photos, and yet it is so easy to skim over a paragraph of words. Since pictures quickly communicate emotions and purpose, they make a fantastic marketing tool. 

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Topics: Internet Marketing, Digital Marketing, Digital Media, Photography

Social Interactions for Seniors: Understanding the Benefits

Posted by Kaleb Scharmahorn

February 23, 2017 5:00:00 PM EST

As increasing amounts of research suggest, social interactions are healthful for seniors in a myriad of ways. For this reason, it's not surprising that many senior care communities, community centers, and families are working to increase the social opportunities for seniors in their care or community. Simply by ramping up the number of social encounters that seniors experience, you can enhance their lives and enrich their senior years.


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Topics: Senior Living Community, Assisted Living, Technology, emergency call system, Silversphere, Social Interaction

The Aging & Changing Landscape of Senior Care

Posted by Kaleb Scharmahorn

February 3, 2017 5:00:00 PM EST


Editors Note: This article was originally posted in May 2014 and has been updated for accuracy and comprehensiveness.

The U.S. population is growing older, the Baby Boomer generation is aging at a increased rate, and the landscape of senior care is changing. This inevitable truth is forcing the entire senior living industry to begin thinking differently about tomorrow's seniors. At Silversphere, we recognize that we all have an important role to play in the changing landscape of senior care. We have an opportunity to reinvent, innovate, and make better ways of caring for seniors and communicating with famili es. Tomorrow's seniors have a longer life expectancy, a stronger desire to age-in-place, and a greater knowledge and reliance on technology. This aging and changing landscape is not our responsbility to manage, it is our opportunity to develop.

Be sure to take a look at the  infographic  below for a visual picture of just how much aging and changing is ahead.
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Topics: Now You Know, Dignity, Senior Living, ALFA, Independence, Assisted Living, Independent living

5 Marketing Tips for Your Senior Living Community in 2017

Posted by Kathryn Wyckoff

January 17, 2017 9:30:00 AM EST


It is a new year and the perfect time to get in gear with marketing for your senior living community. It is probably already a busy time for you as inquiries often ramp up after the holidays. While quality time with family is a great thing, it brings to light where mom and dad need help. Thus it means an influx of leads for you! So how can you make 2017 the best year yet for your community and keep those leads coming all year long?

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Topics: Senior Living, Marketing

3 Reasons Why Emergency Call System Reporting Matters for Senior Living

Posted by Kathryn Wyckoff

January 1, 2017 6:00:00 AM EST


If you are using an emergency call system or nursing call system, like Silversphere’s technology solutions, you know just how much data you create on a monthly, weekly or even daily basis. While this can fluctuate based on how you are using the technology and size of your senior living facility, chances are – it is still a lot of data. So how is this information beneficial to your organization? Let’s look at how you can benefit by leveraging trends and insights.

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Topics: Technology, STRATOS

Senior Technology: The Beauty of Evolutionary Changes and Turning Dials

Posted by Malcolm Graham

December 15, 2016 8:00:00 AM EST


This week we bring you a guest blogger! Meet Malcolm Graham, Senior Vice President of Operations at Silversphere. Malcolm will be taking over a technology series for us, discussing how to effectively navigate the pitfalls of changing and adopting new technology. 

Every successful manager that I have met is great at listening to the universe around them, identifying problems and controlling change while objectively evaluating the results of change. Sometimes we have to turn the dial back, and sometimes we get it right and get to tighten the control a bit more. The evolutionary change allows for us to evaluate the outcomes of the dials we change in controlled chunks while maintaining a relatively consistent operational environment. As leaders in senior technology and change management, we get the benefit of constant change without the inherent fear of making a wrong decision that we have to unwind in a wholesale manner.

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Topics: Senior Care Technology

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At Silversphere, it is important to us that we not only provide reliable and proactive technology and marketing services, but that we also provide industry knowledge that assists you in running a better business and providing better care.

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